I received four pieces of mail today and each was an appeal or solicitation letter. It's mid August, times are tough for most everyone but especially difficult are these times for nonprofit organizations.
A local charity sent me an emergency letter with a SASE marked RUSH URGENT! And the letter told of slashing programs, cutting staff and reduction in salaries.
A letter from a countywide agency was marked U R G E N T A P P E A L!
And throughout the letter the word crisis waswas highlighted.
An appeal came in from a national organization about critical care for children with a response card URGENT APPEAL RESPONSE REQUESTED.
The final solicitation came from a global organization preparing to have to close its doors without my help. YES, You can count on my financial support.
These are all signs of the times.
What's a donor to do?
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